Bloma

Bloma
Brand identity for a remittance app.

BRIEF.

Initially the objective was to undertake research & design to put forward ideas to name a new remittance app for the India market.
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Once the name was chosen I was then tasked to design the app logo and visual identity for the app experience.
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The logo would need to represent and symbolise the initiative of the digital app and appeal to a new generation of remittance.

SOLUTION.

A name that embraces the idea that the platform helps friends, family and the community blossom from the platform offering important advice to help improve finances.
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‘Bloma’
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The wordmark logo brings together the 2 key aspects of the app.
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Communication & growth.
The logo embodies the conversation and growth (blossom) element of the app experience.

RESULT.

A visual brand that creates a bright, uplifting and fresh user experience that breaks the norm for financial platforms.

WHAT I DID. Logo & visual brand design

The Bloma logo visually embodies the conversation and growth (blossom) element of the app experience.

For Bloma I felt a bright flat contrasting colour scheme would create an uplifting and fresh user experience that breaks the norm for financial platforms.

An app that enables friends, family and the community to connect, communicate and blossom from the platform.

The chosen logo was carefully designed to be used as both a wordmark and a logomark in a series of flexible colour ways.

CUSTOM ICONOGRAPHY.

For the Bloma brand I crafted an extensive range of bespoke icons and an illustration style which would be used both in the app and as part of the brand look and feel.

Once the brand colours were established I also had to suggest ways the look and feel would be applied to the App UI.

I was fortunate to be on the project for a number of weeks where I was able to undertake a thorough design process.
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I started with discovery, moved through to concept generation, then onto design and presentation.

CONCEPT DESIGN.

I wanted the logo to reflect on the growth, community and discussion element of the app experience.
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During the discovery phase I found that a speech bubble and a petal can look similar.

I originally developed a few variants of the bloma logo design which I sketched on paper to test how the petal / speech bubble could work as part of a letter form.

I took my sketches and worked them up on the computer to present the initial logo designs clearly to the team to discuss possible developments and discuss which idea we thought worked best.

We eventually settled on a design which we thought was the most iconic, simple and striking.

With a route chosen I then proceeded to develop the visual brand further, refining the colours and visual elements.

One of my favourite things to do when designing for logo identity is to create design solutions that don't explain, but rather personify the subject matter.
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I always strive to capture the spirit and essence in a strong visual solution because this always guarantees a strong meaning in my work.
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I was particularly happy with the result on this project as I feel it accomplished this task well.

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